public relations

According to the PRSA:

"Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

At its core, public relations is about influencing, engaging and building a relationship with key stakeholders across a wide range of platforms in order to shape and frame the public perception of an organization. With over 20 years of public relations experience, Amy Woodman has worked on dozens of PR programs (small, large and somewhere in between).